An Exploration Into Trust and Privacy Management in a Digital Age
Article Sidebar
Main Article Content
Abstract
This study aims to inspect the effects of the privacy management and realize the relationship between use of trust and the quality of the privacy policy for the sites. This research applied four criteria of notice, access, choice and security that were identified by the FTC as Fair Information Practice to assess 476 websites for the trust and privacy management. Results indicated that approximately 36% of the websites used a trustmark, and that HiTrust/VeriSign was the most commonly used by businesses. The preferred trustmark varied by industry, such as sports sites preferring Verified by VISA, real estate sites preferring SOSA, telecommunication sites preferring HiTrust/VeriSign, and travel sites preferring TWCA. However, BBB Online and TRUSTe were displayed very hardly. The main findings showed that there were no obvious relationships between the use of trust marks and the notice criterion. On the contrary, there were very strong relationships between the use of trust marks and the access and choice criteria for all industries and overall.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with International Journal for Applied Information Management agree to the following terms: Authors retain copyright and grant the International Journal for Applied Information Management right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in International Journal for Applied Information Management. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in International Journal for Applied Information Management. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).